Zoex

What Zoex never does without asking

Zoex prepares changes and asks before they happen. For most kinds you can later let it act on its own and tell you. The kinds below always ask, whatever you allow: the code refuses to run them without a person’s approval, and every change it makes is logged and can be undone.

Google Ads

  • Change a campaign budget
  • Turn a campaign on
  • Change a target ROAS or CPA
  • Create a campaign
  • Tell smart bidding to expect more sales (a seasonality adjustment)
  • Start an experiment on a campaign
  • Make an experiment permanent, or end it
  • Ask Google to run a disapproved ad anyway
  • Change what a campaign pays for a new customer, or whom it serves
  • Change Shopping bids
  • Split a Shopping product group
  • Add an ad group with its keywords
  • Change where a campaign shows
  • Change which languages a campaign targets
  • Let Performance Max send traffic to more pages of the store

Shopify

  • Change a price or a compare-at price
  • Create a discount
  • End a discount
  • Publish a theme
  • Publish a blog post or a page
  • Refund an order

Zoex itself

  • Give itself more room to act on its own
  • Change how it works for your brand (its skills)
  • Turn on or change an automation

Other channels

  • Send an email campaign
  • Email your customers
  • Send an email as your brand
  • Post in public, on Reddit or elsewhere
  • Delete data

Apps you connected

A change in an app you connected (Gmail, Notion, Gorgias and the rest) asks first, unless your owner or an admin set that one action to Automatic on the app’s page. Zoex can’t undo a change in another app.

Also asks, every time

Some proposals of other kinds ask too, because of what is in them:

  • A bid raised, or a match type broadened
  • A negative keyword that carries your brand’s name
  • New product copy, titles or descriptions
  • Search partner sites switched on
  • A page or post made public

Zoex also never gives itself more room to act: letting it do a kind of change on its own is a decision a person makes, on the integration’s page, or by approving it once with “Approve and always allow”.